Marketing Manager, Integrated Content
Salary: $96,000-125,000 plus equity
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Who We Are:
The Integrated Marketing Team at X drives consistent, high-impact messaging across global regions and media channels, leading SMB Marketing as a core growth initiative. We develop creative content and execute campaigns across diverse channels—including landing pages, email, search, social, webinars, blog posts, and more—to deliver results for small and medium-sized businesses worldwide.
This global role, reporting to the Global Integrated Marketing Lead, is pivotal in crafting compelling creative assets and managing their execution to support high-impact marketing campaigns across all regions.
What You’ll Do
The Marketing Creative and Content Optimization Manager is a dynamic role for candidates with strong creative development and campaign execution experience. You will:
Develop and execute creative content for global marketing campaigns, focusing on website landing pages, email, social media, webinars, blog posts, and other channels.
Oversee the end-to-end creative process, from ideation and development to execution and optimization.
Collaborate with cross-functional teams (e.g., Demand Gen, Growth Product) to align creative with campaign goals and ensure seamless execution across regions and channels.
Conduct A/B testing of creative assets and messaging to optimize performance and enhance campaign outcomes.
Create and maintain tailored messaging frameworks aligned with SMB priorities and customer profiles across diverse markets.
Analyze performance data to derive insights and refine creative and content strategies for future campaigns.
Ensure all creative outputs meet X’s standards for quality, consistency, and effectiveness, with a focus on global scalability
Who You Are
You thrive in a fast-paced, startup-like environment and are energized by testing bold, innovative ideas.
You are a skilled content developer and growth hacker, comfortable crafting impactful creative that drives results.
You have expertise in developing and optimizing creative assets across various media types, particularly website landing pages, email, social content, and blog posts.
You are proficient in A/B testing and performance-driven creative optimization.
You possess excellent project management skills and a keen attention to detail.
You have strong collaboration and communication skills, enabling effective work with creative, marketing, and analytics teams.
You maintain a customer-focused mindset and are passionate about delivering impactful creative content.
You are driven by growth and comfortable navigating ambiguity in a high-paced environment.
Requirements
Bachelor’s degree required, preferably in marketing, communications, or a related field.
3–5 years of experience in marketing, creative development, or campaign execution, with a proven track record of delivering impactful creative.
Expertise in crafting and optimizing creative assets across diverse media types, with a focus on website landing pages, email, social content, and blog posts.
Familiarity with A/B testing and performance-driven creative optimization.
Strong project management skills and attention to detail.
Excellent collaboration and communication skills for working with cross-functional teams.
Passion for delivering customer-focused, impactful creative content.
Experience with SMB or B2B marketing is a plus.
Proficiency with marketing analytics tools, AEM, HTML, CSS, JS, Eloqua, Figma, graphic design tools, animation or video editing, Salesforce,X Ads, Google Ads or other ad managers is highly preferred.