Sr. Marketing Manager, MENA (United Arab Emirates)

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Marketing & Communications
Dubai - United Arab Emirates
Posted on Jul 1, 2025
Location: Dubai (onsite)

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WHO WE ARE

The X event function of the marketing team wears many hats; including but not limited to, project manager, producer, strategist, storyteller and marketer focused on creating seamless and innovative experiences that bring the X brand to life. As our team and scope grows, we are looking for a strong MENA marketing manager who approaches every task with a creative mindset, attention to detail and a can-do attitude. This role will work cross-functionally with various internal organizations to meet overarching business objectives. This role is crucial in ensuring X events and experiences thrive and drive impact across MENA. You must have integrity and be willing to roll up your sleeves for anything and everything. Ability to juggle multiple projects simultaneously is a MUST.

WHAT YOU’LL DO

You will be responsible for developing and implementing the Marketing Strategy across MENA to inspire and attract brands to X and convert them into advertisers. You are results driven. You have a long term vision and are passionate about creativity.

  • Help inform the Business Marketing Strategy for MENA and transform this into a comprehensive detailed and actionable Marketing Plan that is aligned with our sales team, their challenges and opportunities.

  • Execute the marketing plan in collaboration with our sales and sales support teams to drive advertiser adoption of our platform.

  • Plan and execute campaigns, content, events, marketing initiatives and B2B education programs that will maximize industry revenue growth; focus on why X is relevant and how best to use the platform to meet marketing objectives.

  • Manage our creative, content and events agencies, ensuring creativity and effectiveness within our brand guidelines, deliver within agreed deadlines and to clear objectives.

  • Develop and execute scaled marketing campaigns (email and paid) and maintain events calendar.

  • Collaborate with global marketing, local sales, product, research, and external partners to align on holistic marketing strategy and execution.

WHO YOU ARE

  • A passionate and positive team player who is eager to learn and collaborate

  • A fast-learner, who can quickly adapt to new tools and systems

  • A creative problem solver who is calm under pressure

  • An effective communicator who takes direction well

  • Someone who thrives in a fast-paced, always changing, environment

  • A multi-tasker who is able to support multiple leads on projects with competing priorities

REQUIREMENTS

  • 8+ years of relevant business and industry experience.

  • Experience working in MENA Market

  • Strong Digital Marketing understanding.

  • Self-starter, scrappy and hands-on.

  • High degree of accuracy, strong timeline management, follow-through and attention to detail.

  • Strong cross-functional skills and diverse stakeholders interactions (customers or partners) to support business and deliver marketing strategy

  • Proven track record of developing and executing events and content marketing with measurable results.

  • A knack for creating content that has a good balance between thought-leadership and marketing.

  • Able to guide/influence others in making appropriate decisions that can impact the team.

  • Commitment to quality, accuracy and consistency including adherence to brand standards.

  • Exceptional project management skills