Product Marketing Manager

StarkWare Industries

StarkWare Industries

Marketing & Communications, Product
Netanya, Israel
Posted on Wednesday, May 1, 2024

Product Marketing Manager

  • Marketing
  • Netanya
  • Intermediate
  • Full-time


As our Product Marketing Manager, reporting to the Content Team Manager, you will have the opportunity to shape the future of our product marketing strategy and create the content to support our marketing narrative. If you are a passionate and experienced Product Marketing Manager with a background in the blockchain space or in deep technology companies, we would love to hear from you.


As our Product Marketing Manager, you will:

  • Develop product positioning and messaging strategies and see these through to the creation of relevant marketing materials to support product launches/updates and highlight their features and benefits.
  • Shape product marketing campaigns that target prospective users of StarkWare’s products.
  • Coordinate with internal stakeholders to ensure messaging and content are accurate and aligned with StarkWare’s brand and tone of voice.
  • Attend briefings, create messaging, draft blog post outlines, and write long-form content.
  • Ensure timely execution of planned campaigns and follow up with measurement of those campaigns.
  • Ensure marketing materials are produced to a high standard and are consistent with the campaign’s messaging.
  • Research the crypto ecosystem to learn about the competitive environment.
  • Coordinate with designers to ensure high-quality, relevant images are produced for the relevant content.
  • Draft and edit presentation decks for senior management to ensure core messages are conveyed clearly and are aligned with broader StarkWare narratives.


  • Excellent written and verbal communication skills.
  • 5+ years experience as a Product Marketing Manager, writing long-form content for a technical audience, ideally for developers.
  • Firm grasp of ways to develop and manage product marketing campaigns.
  • Excellent attention to detail.
  • Tech-savvy with excellent learning and research skills.
  • Fast learner with the ability to grasp abstract and technical concepts.
  • Excellent eye for attractive and clear design.
  • Mission-oriented and self-motivated.
  • Good interpersonal skills.
  • Strong initiative and creativity.
  • Independent mindset.
  • Excellent analysis skills.
  • Excellent / Native English.
  • Experience in a B2B tech company. Experience with B2D (Developer) big plus.