Head of Marketing

Lead all aspects of marketing to deliver our value to our users - branding, positioning, analyst relations, sales enablement, content, thought leadership, pricing, and more. Build, strategize, iterate, and execute where needed

Iterate on and scale our overall demand and lead generation strategy

Build a marketing funnel to acquire, activate, retain our users and optimize conversion across channels

Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities

An entrepreneurial mindset, willing to learn new things and get hands dirty, is a must

Self-directed worker

5+ years of experience in digital marketing and demand generation of complex two-sided market platform

Experience leading and building out a marketing team via engagement with internal and external contacts to drive scaling

Experience owning content strategy, distinguishing between proactive and reactive measures to optimize audience growth and pipeline health

Expertise with a wide variety of lead generation tactics, including SEO, email marketing, webinars and social media

A basic understanding of the Ethereum

Familiarity with the B2B sales process

Experience working in a fast-paced startup environment

Experience working in the crypto industry