About the Role

We're looking for a Customer marketing and adoption Manager who thrives at the intersection of data, automation, and customer experience. You'll own the strategy and execution of scalable programs that turn activated customers into power users—driving measurable adoption uplift across thousands of accounts through intelligent segmentation, lifecycle campaigns, and in-product experiences.

This is a high-impact role for someone who gets energized by hard KPIs, loves building automated workflows, and can turn messy customer data into actionable insights. You'll be responsible for moving customers up the value ladder—from activation to deep adoption—using a mix of digital channels, product-led tactics, and targeted engagement programs.

What Success Looks Like

Your performance will be measured on:

• Adoption uplift by license tier – driving customers from basic usage to advanced use cases

• Feature activation rates – getting specific capabilities into production

• User engagement health – tracking active usage across customer segments

• Retention and expansion metrics – reducing churn and identifying upsell opportunities

• Dashboard clarity – providing real-time visibility into program performance

What You'll Do

Build Scalable Adoption Programs

• Design and execute automated customer journeys across email, in-product messaging, and digital channels to drive activation and feature adoption at scale

• Segment customers by license tier, usage behavior, and firmographic data using tools like HubSpot, Mixpanel, and ZoomInfo

• Create targeted campaigns for different personas (IT, facilities, line of business) to drive use-case-specific adoption

• Build in-product experiences (walkthroughs, tooltips, nudges) using platforms like Pendo, Appcues, or WalkMe to guide self-serve adoption

Own Data-Driven Insights

• Analyze customer behavior data to identify drop-off points, engagement patterns, and expansion opportunities

• Build and maintain dashboards that track adoption metrics, engagement health, and program ROI

• Synthesize data from multiple sources (product analytics, CRM, marketing automation) to inform campaign strategy and segmentation

• Use AI-based workflow tools (e.g., KNIME, HubSpot workflows) to automate data enrichment, scoring, and segmentation

Collaborate Cross-Functionally

• Partner with Product Marketing to translate features into compelling, value-led customer narratives

• Work with Product Management and UX teams to shape in-product guidance and contextual messaging

• Coordinate with ABM, Demand Gen, and Customer Success to align on lifecycle strategy and account prioritization

• Team up with Design and Content to create educational assets, tutorials, and knowledge hub content

Execute and Optimize

• Launch webinars, campaigns, and enablement programs that spotlight high-impact use cases and drive feature discovery

• Test, measure, and iterate on messaging, timing, and channel mix to improve conversion and engagement

• Own end-to-end execution of lifecycle programs—from ideation to reporting—ensuring programs are delivered on time and on target

What You Bring

Required Experience

• 4–6 years in customer marketing, lifecycle marketing, product marketing, or growth roles at a B2B SaaS company

• Proven track record building and scaling automated marketing programs using tools like HubSpot, Marketo, or similar platforms

• Hands-on experience with digital adoption platforms (Pendo, WalkMe, Appcues) to enable in-product guidance and self-serve experiences

• Strong analytical skills with experience using product analytics tools (Mixpanel, Amplitude, Heap) to segment users and inform campaign decisions

• Data synthesis expertise – comfortable working across CRM, product analytics, and marketing automation tools to build unified customer views

• Experience with ABM tools (ZoomInfo, 6sense, Demandbase) to identify and engage target personas within customer accounts

Technical Skills

• Proficiency with workflow automation and AI-based tools (KNIME, HubSpot Operations Hub, Zapier)

• Ability to build dashboards and reports using tools like Tableau, Looker, or similar BI platforms

• Comfortable working with SQL or no-code data tools to query and analyze customer behavior

• Strong understanding of segmentation, scoring, and lifecycle stage modeling

Core Competencies

• Content strategy mindset – able to simplify complex technical concepts into clear, actionable messaging tailored to different personas

• Customer-centric thinking – deeply curious about what drives adoption and how to remove friction from the customer journey

• Bias for action – comfortable building programs from the ground up in a fast-paced, ambiguous environment

• Collaborative and cross-functional – able to align stakeholders across Marketing, Product, Sales, and Customer Success

• Detail-oriented with strong project management skills – able to manage multiple campaigns and initiatives simultaneously

• Excellent writing and communication skills – capable of crafting compelling copy and presenting insights to leadership

Why This Role Matters

You'll be the engine behind customer adoption at scale. Rather than relying on 1:1 support, you'll architect scalable, data-driven programs that help thousands of customers unlock value—turning them into advocates and identifying expansion opportunities. You'll have the autonomy to experiment, the data to prove impact, and the cross-functional support to execute at speed.

If you're someone who loves turning data into strategy, building automated experiences, and seeing your work drive measurable business outcomes—this role is for you.

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.