Senior Product Marketing Manager, Core/Consumer



Marketing & Communications, Product
New York, NY, USA · Remote
Posted on Tuesday, July 2, 2024

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Looking to join a world-class blockchain development team? Ava Labs makes it simple to deploy high-performance solutions for Web3, led by innovations on Avalanche. The company was founded by Cornell computer scientists, who partnered with Wall Street veterans and early Web3 leaders to execute a promising vision for redefining the way people build permissionless networks. Ava Labs is redefining the way people create value with Web3. Join us as we empower people to easily and freely digitize all the world’s assets on one open, programmable blockchain platform


  • Quickly integrate with teams to learn/master the Avalanche network while gaining a deep understanding of its key technologies, differentiation, and target markets
  • Take ownership of all Consumer products, GTM/launch strategies, briefs, etc.
  • Align Product and Marketing team goals, processes, and overall communications across other business units
  • Design delivery strategies of product messaging/positioning, brand identity, market segmentation, and other product marketing motions to maximize product and feature adoption
  • Collaborate with Marketing, Branding, Creative, BD, and Communications teams to develop strategies, assets, and campaigns
  • Optimize channel growth and user acquisition strategies
  • Manage social media and content marketing synergies across Core’s product suite, Explorers, Bridge UI/SDKs and Avalanche
  • Assist with daily marketing tasks and operations with data science
  • Strategize marketing campaigns across X (previously Twitter), Google, Apple, etc.
  • Develop campaigns and event programming that prime marketing funnels and maximize user acquisition
  • Act as the "voice of the customer" when collaborating with Product, Engineering, and Leadership
  • Work with channel owners to define, manage, and activate campaigns
  • Measure the effectiveness of Product Marketing launches and campaigns
  • Ensure successful delivery of projects in collaboration with key stakeholders (internal and external)


  • Bachelor’s degree or higher
  • 5+ years of technical Product Marketing Management
  • High urgency and sense of ownership
  • Managed and delivered 1 or more end-to-end product launches
  • Prior experience in the blockchain / Web3 industry
  • Strong messaging, positioning, and market segmentation skills for complex technologies
  • ICP analysis, competitive analysis strategies, and case studies
  • Adept at working closely with PMs and managing a product roadmap
  • Prior experience in startups, enterprise software, or consumer-facing software products
  • Notion, Google Suite, or other collaboration tools
  • Social Media experience, especially Discord & X (previously Twitter)
  • Experience collaborating with marketing, data science, and business teams


  • Experience in a fast-paced, high-growth start-up environment
  • Expert-level target market research, messaging, and product launch experience
  • Superior technical writing, organizational, verbal, and presentation skills
  • Developer relations, and community and ecosystem development
  • Experience with dApp product launches
  • Strong knowledge of crypto wallets, layer 1 or 2 blockchain(s), or adjacent technologies
  • Performance analytics background
  • Customer acquisition strategies (i.e., paid, SEO, social, web, email)
  • Ability to influence and gain confidence from internal stakeholders
  • Strong mediation and negotiation skills

Salary Range: $135,200 to $168,800

(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)

#LI-Remote #LI-RP1


If you've ever thought about joining an early stage Web3 company - this is it! We're a global, world-class team of experts in computer science, economics, finance, marketing, and law with offices in New York City and Miami. We're highly passionate about Web3 and redefining the way people build and use finance and decentralized applications of all kinds. The company received early-stage funding from Andreessen Horowitz, Initialized Capital, and Polychain Capital, with angel investments from Balaji Srinivasan and Naval Ravikant. Join us and be a pioneer in a new technology that will have implications across a range of verticals such as finance, gaming, investing, collectibles, among many others.

Ava Labs is committed to diversity in the workplace and we’re proud to be an Equal Opportunity Employer. We do not hire on basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided on the basis of qualifications, merit, and business need.